Case Studies 8

A leading medical device company with a strong brand franchise in hospital products was seeking to define a growth strategy integrating a leadership position in critical care.Working closely with the client leadership team, Easton Associates assessed trends, unmet needs, competitor positioning, and requirements for success in the critical care space in order to pinpoint important sources of competitive advantage and opportunities for the client in the marketplace. The outcome was a roadmap describing technology and market development and acquisition activities which would lead to sustained growth and a strong critical care franchise.