Case Studies 6

A biotech client pursuing near-term commercial opportunities to bolster their pipeline engaged Easton Associates to assess the market opportunity, potential synergy and technical risks associated with an acquisition target in the cardiovascular market. EA rapidly characterized market dynamics, the target product’s likely positioning and revenue prospects, and estimated the commercial and resource implications associated with launch. EA analyzed the likely commercial synergy associated with the opportunity and recommended a multi-phase development strategy to mitigate development risk and optimize market returns.