Case Studies 10

A venture backed medical device company with an intra-arterial catheter system designed to improve outcomes in the management of patients with acutely decompensated heart failure was seeking third party validation of its theoretical market potential in advance of meeting with venture funds during its next round of financing. Easton Associates provided a well-supported, independent assessment of the potential market size based on extensive opinion leader and community practitioner input, outlined the dominant drivers of market adoption and key factors for success, and developed a concise and compelling document clearly articulating the nature of the business opportunity for distribution to potential investors.